Emerging Markets

Well, if you still remember your first laptop, and the ones that followed with better speed, slimmer design, and fancier features, you probably saw technology evolve step by step. In many emerging markets, it happened differently. People didn’t upgrade from desktop to laptop to smartphone. They skipped straight to mobile. In countries like India, when affordable high-speed internet became widely available, millions of people came online almost overnight. They didn’t build hab

If you're a European business eyeing growth in the Middle East, the UAE isn’t just a logical place to start - it’s where smart expansion begins. With world-class infrastructure, open investment policies, and a globally connected business environment, the UAE serves as the go-to base for accessing the broader Gulf Cooperation Council (GCC) markets: Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, and the UAE itself. Together, these six countries represent a $2 trillion+ economy  an

For many mid-sized European companies, expanding into fast-growing markets like India can feel like a big risk. You’re dealing with new regulations, unfamiliar hiring practices, and a business environment that’s very different from home. But there’s a smart way to make that leap without going all in: by using Shared Services Solutions (SSCs). Shared services have come a long way in the past decade. What started as a cost-saving tactic for big corporations has evolved into a s