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Brazil


Tapping into Digital-First Opportunities in Emerging Markets
Well, if you still remember your first laptop, and the ones that followed with better speed, slimmer design, and fancier features, you probably saw technology evolve step by step. In many emerging markets, it happened differently. People didn’t upgrade from desktop to laptop to smartphone. They skipped straight to mobile. In countries like India, when affordable high-speed internet became widely available, millions of people came online almost overnight. They didn’t build hab
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